Use mobile marketing for what it’s good for
Digital StrategyMobile MarketingFor the record fifth straight year, we are in the year that mobile marketing emerges. And while it’s easy to poke fun at all the pundits (including yours truly) that...
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Use mobile marketing for what it's good for
Digital StrategyMobile Marketing Image via CrunchBaseFor the record fifth straight year, we are in the year that mobile marketing emerges. And while it's easy to poke fun at all the pundits (including...
View ArticleHave you started running your marketing by the numbers?
I once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years. It might appeal to you as an easy way to make a living, but it doesn’t...
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You DO know what to say in social media
Social MediaI talk to folks about social media all the time. One of the things that I notice right away is the fear. Most people are worried that they don’t know what to do in social media. They are...
View ArticleDoes your company listen to social media?
Social MediaWhen I speak, I usually look for a show of hands and I typically find that just one in four companies has a social media listening program. And I am not putting any constraints on that...
View ArticlePublishing is dying because marketers are the new publishers
Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free...
View ArticleAgile marketing is about doing it wrong quickly
agile marketing How many times have you sat in a conference room, sifting every last detail of the proposal? And how many times have you spent hours (or weeks) building consensus? Oh, and how many...
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